Part two of our series Europacity 2020: The Cube Berlin _day
Well as one might expect the cube Berlin is quite literally a biggish cube next to the central station. The marketing experts hired by CA Immo had the idea for the slogan: „Open space. Open mind.“ I’m sure that the Idea by the design architect 3XN was more profound than that. On there webpage they describe the project as follows:“cube berlin will be the sculptural centerpiece of one of the most prominent squares in Berlin. Here it will promote life and activity for the city, and provide a true workplace of the future for its tenants - excelling in sustainability, resilience and opportunities for knowledge sharing. It will be the first office built specifically to support 21st Century workplace trends with multi-tenant occupancy, cross-organisational communication, activity-based work stations, shared facilities, and dynamic office layouts. It is also going to be one of the smartest buildings in Europe. Integrating 'Internet of Things'-ideals into the design will allow optimization of everything from access and indoor climate control to maintenance and energy-supply - and even the behavior of the users.“ 1 The borg cube is not completely finished yet and as of now we couldn’t judge it by its techno babble. We sure want to look insight and see if the interior is connected with the extroverted exterior, ore if the extroverted exterior is just like the marketing techno babble, nice fluff. As we experience the cube now it is the moon to the Berlin central station. It reflects and breaks the light and brings a real tangible tension between the two buildings. The one so streamlined and everything the early 2000´s could do on a computer and the other so extra sharp as if you could cut with it. Great combo.
For further reading:
http://www.cube-berlin.de #architecturephotography #architektur #berlin #modernism #minimalism #color #concrete
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